The behavior of the entrepreneur in the face of a risk: empirical evidence in Morocco

Abstract

According to several authors, entrepreneurship is related to entrepreneurs, who independently assume the risk of creating and managing a business, but it is also a concept related to owners of existing businesses, who actively participate in the sustainability and development of a business by exploiting new opportunities and entrepreneurial ideas for the organization in which they belong. The action of entrepreneurship, subject to several types of risks threatening the success and sustainability of this said entrepreneurship, which implies a series of preventive and proactive measures undertaken by the entrepreneur to cope with all situations of uncertainty, fear, weaknesses, insecurity, etc. throughout his project. The entrepreneur is a human being with complicated behaviors that immediately influence the entrepreneurial process. It is his reaction that ultimately decides the good or bad story of entrepreneurship. In this context, our paper attempts to shed theoretical and empirical light on the type of behavior adopted by an entrepreneur in the face of entrepreneurial risks encountered by the entrepreneur. The results show that the majority of the risks encountered by the interviewed entrepreneurs are financial and that most of the interviewers go towards a varied behavior between the action of entrepreneurship, and the reaction evoked by this behavior in front of a risk.

Our goal is to understand the behavior of entrepreneurs in the face of risk, through:

A theoretical framework through a review of the literature based on the treatment of a set of research works in this context, and an empirical exploration