Cyber-Addiction and its impact on post-purchase regret: FOMO (Fear Of Missing Out)

Abstract

The purpose of this research is to study the relationship between digital addiction and FOMO in the first place, as well as triptych, compulsive buying, on one side, internaut and post-purchase regret on the other side with the FOMO phenomenon. The growth of online social networks has made it possible to offer consumers many other online activities. Social interactions with others generate new behaviors and affect consumers' daily purchasing decisions. A variety of people affects consumers, such as family, friends, colleagues and groups or individuals with whom you want to compare. These groups of people can contribute to and affect consumers' online social networks. In this context, the notion of Internet addiction emerged which, although having no consensus as to its nosological existence, is recognized by most addictologists, and has been the subject of numerous studies, debates, attempts at explanations and classifications. Among these studies, many have shown a link between depression and social anxiety. The emergence of online social networks affects people in different ways. People may be afraid to miss something (FOMO), which is a form of obsessive-compulsive disorder and which is a true Internet addiction, which manifests in one way or another by a certain permanent dissatisfaction.

This reflection that was the basis of our work, the latter which makes it possible to confirm that the FOMO as much as a consequence of digital addiction influences the compulsive purchases of increased consumers, and that there is a rapport among the FOMO and post-purchase regret.