The OURIKA Valley: 9 steps for successful territorial marketing

Abstract

The globalization of the economy and the opening of borders, the increasing movement of people, goods and information, on the one hand, and recent practices in territorial planning applied by different developed country territories, constitute a world of opportunities for Third World countries to strengthen their economies. In this context, the territorial municipalities in our country are therefore obliged to adopt various practices and strategies in order to attract modern activities and investments that contribute to wealth creation, taking advantage of the opportunities offered by the circulation of knowledge and technologies and free trade agreements with several laterals.

Territorial marketing is a subject of great interest because it can contribute to developing the economy, enhancing the cultural and historical assets of a region and promoting sustainable development.

Hence, it is important to determine the territorial marketing objectives before implementing your marketing plan, so that you can effectively target your efforts and achieve your objectives.

This paper applies the different sequences of territorial marketing as well as strategic marketing on the territory of the Ourika valley located in the region of Marrakech-Safi (Province of Al Haouz).