Value co-creation: evolution or revolution?.

Auteurs

  • BENSLIMANE Ismail
  • BENJELLOUN Sanae
  • SIFOUH Nabil
  • ASSERRAJI Rym

DOI :

https://doi.org/10.5281/zenodo.11192055

Mots-clés :

value, value creation, value co-creation, evolution, revolution

Résumé

Abstract

This paper aims to explore the evolution of the concept of value co-creation, particularly from a historical perspective, to address the fundamental question: Is value co-creation an incremental evolution or a disruptive revolution within the field of management literature? To achieve this, the initial section of this study summarizes scientific literature related to the concept of value, taking into account both philosophical and economic viewpoints, while also tracing their impact on the concept of value creation from a managerial perspective. Subsequently, this article elucidates the limitations of the traditional approach to value creation, which is based on three distinct perspectives: endogenous, exogenous, and their combination. This naturally leads to an exploration of the reasons behind the shift from the concept of value creation to that of value co-creation. Finally, the paper outlines the fundamental principles of this emerging paradigm.

Keywords : value, value creation, value co-creation, evolution, revolution.

Bibliographies de l'auteur

BENSLIMANE Ismail

(Doctor of Philosophy in Business Administration and Economics)
Studies and Research Laboratory in Organizational and Territorial Management (ERMOT) at Sidi Mohammed Ben Abdellah University, Fes, Morocco.

BENJELLOUN Sanae

Professor of Economics and Management)
Studies and Research Laboratory in Organizational and Territorial Management (ERMOT) at Sidi Mohammed Ben Abdellah University, Fes, Morocco.

SIFOUH Nabil

(Professor of Economics and Management)
Multidisciplinary Faculty of Nador, Mohammed First University, Oujda, Morocco.

ASSERRAJI Rym

(Professor of English Language and Literature)
Systems Theory and Computer Science Laboratory, Faculty of Sciences at Moulay Ismail University, Meknes, Morocco.

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Publiée

2024-05-14

Comment citer

BENSLIMANE Ismail, BENJELLOUN Sanae, SIFOUH Nabil, & ASSERRAJI Rym. (2024). Value co-creation: evolution or revolution?. African Scientific Journal, 3(23), 829. https://doi.org/10.5281/zenodo.11192055

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