RACHID CHAIMAE; ECHAOUI ABDELLAH. The effectiveness of advertising campaigns on social media in influencing consumers purchasing decisions: Brand Image. African Scientific Journal, [S. l.], v. 3, n. 23, p. 1253, 2024. DOI: 10.5281/zenodo.11259418. Disponível em: https://africanscientificjournal.com/index.php/AfricanScientificJournal/article/view/754. Acesso em: 27 août. 2025.