OUSSAMA MHENNA; LAHCEN AIT OUMAZIRH; EL MAHDI JUIHER; HMAD OUADDI. Green Logistics, Green Marketing Communication, and Customer Purchase Intention: The Role of Perceived Innovativeness in Entrepreneurial Firms . African Scientific Journal, [S. l.], v. 3, n. 38, 2026. DOI: 10.5281/zenodo.23190831. Disponível em: https://africanscientificjournal.com/index.php/AfricanScientificJournal/article/view/2274. Acesso em: 6 oct. 2026.