Oussama MHENNA, Lahcen AIT OUMAZIRH, El Mahdi JUIHER et Hmad OUADDI 2026. Green Logistics, Green Marketing Communication, and Customer Purchase Intention: The Role of Perceived Innovativeness in Entrepreneurial Firms . African Scientific Journal. 3, 38 (oct. 2026). DOI:https://doi.org/10.5281/zenodo.23190831.